Brand Manager Salary in 2026
Brand managers oversee the strategy and marketing of specific brands, ensuring consistent messaging and market positioning. They drive brand awareness, loyalty, and revenue growth.
Median Salary
$97,000
$8,083/mo
Entry Level
$63,000
starting pay
Senior Level
$140,000
experienced
Job Growth
+8%
10-yr outlook
Brand Manager Overview
Brand managers oversee the strategy and marketing of specific brands, ensuring consistent messaging and market positioning. They drive brand awareness, loyalty, and revenue growth.
Education
Bachelor's Degree
Experience
3-6 years
Industry
Marketing
Total Jobs (US)
120K
5-Year Growth
+16%
Category
Marketing
Hourly Rate
$46.63/hr
Monthly Pay
$8,083
Brand Manager Salary Calculator
Adjust your state and experience level to see the estimated Brand Manager salary in your area.
Mid Career (5-9 yrs)
Estimated Brand Manager Salary
$114,000
$9,500/month · $4,385/biweekly · $54.81/hr
Brand Manager Salary Range
Salary distribution from entry-level to top earners in the Brand Manager field.
Entry-level Brand Managers earn around $63,000, while the top 10% earn $159,500 or more.
Top Paying States for Brand Managers
| State | Est. Median Salary | vs National |
|---|---|---|
| California | $114,000 | +$17,000 |
| New York | $112,000 | +$15,000 |
| New Jersey | $107,000 | +$10,000 |
| Illinois | $101,000 | +$4,000 |
| Ohio | $92,000 | $-5,000 |
Top Paying Cities for Brand Managers
| City | Est. Median Salary | vs National |
|---|---|---|
| San Francisco | $121,000 | +$24,000 |
| New York | $114,000 | +$17,000 |
| Newark | $105,000 | +$8,000 |
| Chicago | $102,000 | +$5,000 |
| Cincinnati | $92,000 | $-5,000 |
Required Skills & Certifications
Key Skills
Certifications
Brand Manager Career Progression
Typical salary growth path for a Brand Manager from entry level to expert.
$63,000
0-2 years
$102,000
3-7 years
$140,000
8-14 years
$179,000
15+ years
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Brand Manager Salary FAQ
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