Social Media Manager Salary in 2026
Social media managers create and execute social media strategies across platforms, managing content calendars, engaging audiences, and analyzing performance metrics to grow brand presence.
Median Salary
$65,000
$5,417/mo
Entry Level
$40,000
starting pay
Senior Level
$86,000
experienced
Job Growth
+22%
10-yr outlook
Social Media Manager Overview
Social media managers create and execute social media strategies across platforms, managing content calendars, engaging audiences, and analyzing performance metrics to grow brand presence.
Education
Bachelor's Degree
Experience
1-3 years
Industry
Marketing
Total Jobs (US)
150K
5-Year Growth
+15%
Category
Marketing
Hourly Rate
$31.25/hr
Monthly Pay
$5,417
Social Media Manager Salary Calculator
Adjust your state and experience level to see the estimated Social Media Manager salary in your area.
Mid Career (5-9 yrs)
Estimated Social Media Manager Salary
$70,000
$5,833/month · $2,692/biweekly · $33.65/hr
Social Media Manager Salary Range
Salary distribution from entry-level to top earners in the Social Media Manager field.
Entry-level Social Media Managers earn around $40,000, while the top 10% earn $95,500 or more.
Top Paying States for Social Media Managers
| State | Est. Median Salary | vs National |
|---|---|---|
| California | $77,000 | +$12,000 |
| New York | $75,000 | +$10,000 |
| Illinois | $68,000 | +$3,000 |
| Florida | $64,000 | $-1,000 |
| Texas | $64,000 | $-1,000 |
Top Paying Cities for Social Media Managers
| City | Est. Median Salary | vs National |
|---|---|---|
| New York | $77,000 | +$12,000 |
| Los Angeles | $73,000 | +$8,000 |
| Chicago | $68,000 | +$3,000 |
| Austin | $67,000 | +$2,000 |
| Miami | $66,000 | +$1,000 |
Required Skills & Certifications
Key Skills
Certifications
Social Media Manager Career Progression
Typical salary growth path for a Social Media Manager from entry level to expert.
$40,000
0-2 years
$63,000
3-7 years
$86,000
8-14 years
$105,000
15+ years
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Social Media Manager Salary FAQ
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