Roku Employee Salaries 2026: Average Pay & Compensation
Roku employee salaries are estimated at $145,000 average pay in 2025-2026, with $135,000 median pay and $205,000 average total compensation. Compare Roku employee salaries by role, level, bonus, equity, benefits, and San Jose, CA location context before evaluating an offer.
Average Salary
$145,000
$12,083/mo
Total Compensation
$205,000
base + bonus + equity
Employees
4K
large company
Rating
3.7
★★★★☆
Direct answer
Roku employee salaries 2025-2026: average pay and compensation
The average salary for Roku employees is estimated at $145,000 in 2025-2026, with median pay of $135,000 and average total compensation of $205,000 when bonus, equity, and incentive pay are included. Entry-level roles start around $85,000, senior roles average $228,000, and the highest listed role benchmark is Software Engineer at $159,500.
Reviewed by Brazora Monk · Page reviewed May 26, 2026 · Salary data last updated May 19, 2026. Source basis: employee-reported compensation, public filings where applicable, and BLS wage baselines; this is a planning estimate, not a guaranteed offer or internal HR pay band.
Search intent match
Roku average employee salary, compensation and role pay
These are the four compensation questions people usually compare before applying to Roku: average employee salary, average compensation per employee, salary by role, and salary range by level.
| Search question | 2026 answer | How to use it |
|---|---|---|
| Roku average employee salary 2026 | $145,000 average base salary | Compare against the Streaming Technology peer average of $117,889. |
| Roku average compensation per employee | $205,000 average total compensation | Separate base salary from bonus and equity before comparing offers. |
| Roku employee salaries by role | Software Engineer: $159,500 | Product Manager: $152,250 | Operations Manager: $130,500 | Use role-specific benchmarks instead of negotiating from the company average alone. |
| Roku salary range 2025-2026 | $85,000 to $228,000 across listed entry-to-senior levels | Adjust for level, team, location, bonus cycle, and San Jose, CA cost context. |
Company-specific pay benchmark
Roku Employee Salaries by Role: 2025-2026 Snapshot
Roku employee salaries average $145,000 base pay and $205,000 average total compensation in this 2025-2026 benchmark. Within Streaming Technology, that puts Roku above the peer salary average of $117,889 by +23%. Use this snapshot to compare base salary, bonus potential, senior-level upside, and role-specific pay before accepting or negotiating an offer.
Vs. Streaming Technology peers
+23%
peer avg $117,889
Total comp position
+27%
peer avg $160,811
Role pay spread
$36,250
Data Analyst to Software Engineer
Senior premium
+168%
senior vs entry-level salary
| Negotiation area | Roku benchmark | What to verify |
|---|---|---|
| Base salary | $145,000 average, $135,000 median | Compare the offer against the Streaming Technology peer average and your exact role level. |
| Bonus target | 14% target, about $20,300 on average salary | Ask whether the target is guaranteed, discretionary, prorated, or tied to company performance. |
| Equity or incentives | 29% of estimated total comp is above base salary | Check vesting schedule, refresh grants, strike price or RSU value, and liquidity timing. |
| Location economics | San Jose, CA headquarters, $12,083 monthly average pay | Adjust for state taxes, local taxes, rent, commute cost, hybrid policy, and relocation support. |
Roku Salary by Level
Salary progression from entry-level to director positions at Roku.
Entry-level employees at Roku earn around $85,000, while directors can earn $353,400 or more.
Roku Average Pay by Role
| Role | Base Salary | Est. Total Comp |
|---|---|---|
| Software Engineer | $159,500 | $181,830 |
| Product Manager | $152,250 | $173,565 |
| Operations Manager | $130,500 | $148,770 |
| Marketing Manager | $127,600 | $145,464 |
| Data Analyst | $123,250 | $140,505 |
Total compensation estimates include base salary and an average 14% bonus. Stock options/equity are offered but vary significantly by role and level.
Roku Benefits & Perks
Roku Salary Calculator
Select a role and experience level to estimate your salary at Roku.
Mid Career (5-9 yrs)
Estimated Salary at Roku
$167,000
$13,917/month · $80.29/hr
Est. total comp with 14% bonus: $190,380
About Roku
Leading TV streaming platform powering streaming for millions of users with hardware and software solutions.
Headquarters
San Jose, CA
Founded
2002
Industry
Streaming Technology
Company Size
large
Employees
3,700
Median Salary
$135,000
Hourly Rate
$69.71/hr
Monthly Pay
$12,083
Roku Employee Ratings
3.7
★★★★☆
Overall Rating
Methodology & Sources for Roku Salary Data
How we estimate Roku compensation data: Our salary figures combine self-reported employee compensation data (Glassdoor, Levels.fyi, Comparably, Blind), SEC filings for public companies (DEF 14A proxy statements include executive compensation), and BLS Occupational Employment and Wage Statistics for industry baselines. We weight recent data points (last 2 years) higher to reflect current market conditions.
- Base salary distribution aggregated from employee-reported data points. Roku (founded 2002, 4K employees, headquartered in San Jose, CA) is in the Streaming Technology sector.
- Total compensation includes base salary, bonus, and where applicable, equity or other long-term incentives. At Roku, bonuses vary by role, level, location, performance cycle, and business division.
- Level mapping normalizes role names across companies (Entry/Junior/Mid/Senior/Lead/Principal/Director) for cross-company comparison.
- Cost-of-living adjustment uses BLS regional CPI-U data when comparing Roku's San Jose, CA salaries to other markets.
- Industry benchmarking compares Roku compensation to BLS national averages for Streaming Technology sector occupations.
Authoritative compensation data sources:
- BLS Occupational Employment and Wage Statistics — national salary baselines for Streaming Technology
- SEC EDGAR — Company Filings — public company executive compensation in DEF 14A proxies
- BLS Industries at a Glance — Streaming Technology — sector employment, wages, productivity
- BLS Employment Cost Index — quarterly compensation trend data
- BLS Quarterly Census of Employment and Wages (QCEW) — county-level wage data by industry
- DOL Wage and Hour Division — federal wage compliance and minimum wage
Disclaimer: Roku compensation data is aggregated from multiple sources and reflects general patterns, not guaranteed offers. Actual salaries vary based on level, location, negotiation, performance, and equity vesting. For personalized career advice, consult HR professionals or executive coaches. For job offers, always negotiate based on multiple data points and your unique value.
Reviewed by Brazora Monk · Salary data last updated May 19, 2026 · Page reviewed May 26, 2026 · BLS data current as of latest annual release
Roku Salary FAQ
What is the average salary at Roku in 2026?
The average salary at Roku is $145,000 per year in 2026. Entry-level positions start around $85,000, while senior professionals earn up to $228,000. Total compensation including bonuses and equity averages $205,000.
What benefits does Roku offer?
Roku offers a comprehensive benefits package including Health/dental/vision, 401k, Stock purchase, and 2 more benefits. The company also offers stock options or equity compensation. The average bonus is approximately 14% of base salary.
What are the highest paying roles at Roku?
The highest paying roles at Roku include Software Engineer ($159,500), Product Manager ($152,250), Operations Manager ($130,500). Executive-level positions can earn up to $348,000 or more annually.
How does Roku compare to other Streaming Technology companies?
Roku has a 3.7/5.0 employee rating and $145,000 average salary. It is a competitive employer in the Streaming Technology sector.
Is Roku a good company to work for?
Roku has a 3.7/5.0 overall rating and 3.3/5.0 work-life balance score. Employees give the company above-average ratings. The company is headquartered in San Jose, CA and was founded in 2002.
What is the total compensation at Roku?
Total compensation at Roku averages $205,000 per year, which includes base salary ($145,000), bonuses (approximately 14% of base), and equity or long-term incentive grants. Senior and executive roles can see significantly higher total compensation packages.
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