Roku Salaries in 2026
Leading TV streaming platform powering streaming for millions of users with hardware and software solutions.
Average Salary
$145,000
$12,083/mo
Total Compensation
$205,000
base + bonus + equity
Employees
4K
large company
Rating
3.7
★★★★☆
Roku Salary by Level
Salary progression from entry-level to director positions at Roku.
Entry-level employees at Roku earn around $85,000, while directors can earn $353,400 or more.
Top Paying Roles at Roku
| Role | Base Salary | Est. Total Comp |
|---|---|---|
| Software Engineer | $159,500 | $181,830 |
| Product Manager | $152,250 | $173,565 |
| Operations Manager | $130,500 | $148,770 |
| Marketing Manager | $127,600 | $145,464 |
| Data Analyst | $123,250 | $140,505 |
Total compensation estimates include base salary and an average 14% bonus. Stock options/equity are offered but vary significantly by role and level.
Roku Benefits & Perks
Roku Salary Calculator
Select a role and experience level to estimate your salary at Roku.
Mid Career (5-9 yrs)
Estimated Salary at Roku
$167,000
$13,917/month · $80.29/hr
Est. total comp with 14% bonus: $190,380
About Roku
Leading TV streaming platform powering streaming for millions of users with hardware and software solutions.
Headquarters
San Jose, CA
Founded
2002
Industry
Streaming Technology
Company Size
large
Employees
3,700
Median Salary
$135,000
Hourly Rate
$69.71/hr
Monthly Pay
$12,083
Roku Employee Ratings
3.7
★★★★☆
Overall Rating
Methodology & Sources for Roku Salary Data
How we estimate Roku compensation data: Our salary figures combine self-reported employee compensation data (Glassdoor, Levels.fyi, Comparably, Blind), SEC filings for public companies (DEF 14A proxy statements include executive compensation), and BLS Occupational Employment and Wage Statistics for industry baselines. We weight recent data points (last 2 years) higher to reflect current market conditions.
- Base salary distribution aggregated from employee-reported data points. Roku (founded 2002, 4K employees, headquartered in San Jose, CA) is in the Streaming Technology sector.
- Total compensation includes base salary, bonus, and where applicable, equity or other long-term incentives. At Roku, bonuses vary by role, level, location, performance cycle, and business division.
- Level mapping normalizes role names across companies (Entry/Junior/Mid/Senior/Lead/Principal/Director) for cross-company comparison.
- Cost-of-living adjustment uses BLS regional CPI-U data when comparing Roku's San Jose, CA salaries to other markets.
- Industry benchmarking compares Roku compensation to BLS national averages for Streaming Technology sector occupations.
Authoritative compensation data sources:
- BLS Occupational Employment and Wage Statistics — national salary baselines for Streaming Technology
- SEC EDGAR — Company Filings — public company executive compensation in DEF 14A proxies
- BLS Industries at a Glance — Streaming Technology — sector employment, wages, productivity
- BLS Employment Cost Index — quarterly compensation trend data
- BLS Quarterly Census of Employment and Wages (QCEW) — county-level wage data by industry
- DOL Wage and Hour Division — federal wage compliance and minimum wage
Disclaimer: Roku compensation data is aggregated from multiple sources and reflects general patterns, not guaranteed offers. Actual salaries vary based on level, location, negotiation, performance, and equity vesting. For personalized career advice, consult HR professionals or executive coaches. For job offers, always negotiate based on multiple data points and your unique value.
Reviewed by Brazora Monk · Last updated May 12, 2026 · BLS data current as of latest annual release
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