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General Manager Salary in Virginia Beach, VA — 2026

General Manager salary data for Virginia Beach, VA — adjusted for local cost of living. Entry-level to senior pay ranges, take-home pay calculator, and local job market insights.

The median General Manager salary in Virginia Beach, VA is $132,300 per year ($11,025/month, $64/hr). This reflects the local cost of living index of 105, which is 5% above the national average.

Entry Level
$71K
$34/hr
Median
$132K
$64/hr
Senior
$182K
$87/hr
Top Earner
$225K
$108/hr

General Manager Take-Home Pay in Virginia Beach

Tax Breakdown (Median Salary)

Gross Annual$132,300
Federal Tax-$20,486
State Tax (5.8%)-$7,607
FICA (SS + Medicare)-$10,121
Annual Take-Home$94,086
Monthly Take-Home$7,840

Living Cost Comparison

Median Rent$1,400/mo
Rent-to-Income Ratio12.7%
Median Home Price$310,000
Cost of Living Index105
City Median Salary$65,000
General Manager vs City Median+$67,300

General Manager Requirements

Education
Bachelor's Degree
Experience
8-12 years
Job Growth
5.0% (2024-2034)

Key Skills

P&L ManagementStrategic PlanningTeam BuildingOperationsSales

Virginia Beach Job Market Overview

Virginia Beach, Virginia has a population of 459,470 and an unemployment rate of 3.0%. The top industries are Military, Tourism, Healthcare. The local job growth rate is 1.8%, and the average commute time is 25 minutes.

Salary Percentile Breakdown — General Manager in Virginia Beach

Based on the cost-of-living-adjusted distribution for General Manager in Virginia Beach, VA, here's how earnings break down across the workforce:

PercentileAnnual SalaryHourly EquivalentCareer Stage
10th (lowest)$71,400$34/hrEntry-level, < 1 yr exp.
25th$101,850$49/hrJunior, 1-3 yrs exp.
50th (median)$132,300$64/hrMid-career, 8-12 years
75th$181,650$87/hrSenior, 5-10 yrs exp.
90th (top)$224,700$108/hrLead/Principal, 10+ yrs

Percentiles estimated using a log-normal salary distribution model calibrated to General Manager compensation data. Top earners (P90) typically include managers, specialists with rare skills, or those at high-paying employers in Virginia Beach's Military sector.

5-Year Salary Trajectory

General Manager salaries in Virginia Beach have grown approximately 17.0% over the past 5 years, outpacing local CPI inflation in many cases. Here's the historical and projected trajectory:

5 Years Ago
$113,077
Adjusted for Virginia Beach COL
Today (2026)
$132,300
+17.0% vs 5y ago
Projected 2031
$154,791
If growth continues

Year-over-year, an average General Manager can expect a 8.1% annual increase moving from entry to senior level over 12 years in Virginia Beach. Negotiation, certifications (MBA, PMP), and changing employers strategically can accelerate this trajectory.

Virginia Beach vs National Average

The national median General Manager salary is $126,000. In Virginia Beach, the cost-of-living-adjusted median of $132,300 is 5.0% above the national figure. This reflects Virginia Beach's cost of living index of 105 (higher than the national average of 100).

For General Managers, this means: rent typically consumes 17.9% of take-home pay (households spending >30% are considered affordable), and a median home in Virginia Beach costs about 3.3× annual take-home. Homeownership is relatively attainable on this salary in Virginia Beach.

Industry Context: Military in Virginia Beach

Virginia Beach's economy is anchored by Military, Tourism, Healthcare, with 459,470 residents and 3.0% unemployment as of 2026. General Managers working in the Military sector typically earn at or above the local median due to industry-specific demand. The state's overall job growth rate is 1.8%, and General Manager occupations specifically are projected to grow 5.0% nationally through 2034 (BLS Occupational Outlook Handbook).

Methodology & Data Sources

How we calculate General Manager salaries in Virginia Beach, VA:

  1. Base salary model starts with Salario occupation data and public wage references, including BLS OEWS and O*NET when a direct or related occupational crosswalk is available. For niche titles, we do not treat a broader SOC family as an exact job-title wage.
  2. Cost-of-living adjustment applied using the Virginia Beach index of 105 relative to the national baseline of 100, with local rent, home price, unemployment, and tax inputs checked separately.
  3. Percentile distribution (P10-P90) estimated from the entry, median, senior, and top compensation tiers in the Salario salary model rather than claimed as exact employer payroll data.
  4. Take-home pay calculated using 2026 federal tax brackets (10%-37%), VA state income tax of 5.8%, and FICA (Social Security 6.2% + Medicare 1.45%).
  5. Tax brackets and standard deduction ($16,100 single filer for tax year 2026) sourced from IRS Revenue Procedure 2025-32 and updated annually.

Authoritative data sources:

Last reviewed: 2026. Salary data updated annually as new BLS releases become available. General Manager salaries can vary significantly based on employer, sector (Military vs others in Virginia Beach), specific skill set (P&L Management, Strategic Planning, Team Building), and individual negotiation. Always verify current compensation through multiple sources before making career decisions.

Frequently Asked Questions

What is the average General Manager salary in Virginia Beach, VA?
The median General Manager salary in Virginia Beach, VA is $132,300 per year as of 2026. This is adjusted for the local cost of living index of 105. Entry-level General Managers earn around $71,400, while senior-level professionals can earn $181,650 or more.
How much does a General Manager take home in Virginia Beach after taxes?
A General Manager earning the median salary of $132,300 in Virginia Beach, VA takes home approximately $94,086 per year ($7,840/month) after federal, state, and local taxes. The effective tax rate is 28.9%.
Is Virginia Beach a good city for General Managers?
Virginia Beach, VA has a cost of living index of 105 (above national average). General Managers here earn above the city median. The local unemployment rate is 3.0% and top industries include Military, Tourism, Healthcare.
What skills are needed for a General Manager in Virginia Beach?
Key skills for General Managers include P&L Management, Strategic Planning, Team Building, Operations, Sales. Typical education requirement is Bachelor's Degree. Valuable certifications include MBA, PMP, Six Sigma.
How does General Manager salary in Virginia Beach compare to the national average?
The national median General Manager salary is $126,000. In Virginia Beach, the adjusted salary is $132,300, which is 5.0% higher than the national average, reflecting the local cost of living.

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Frequently Asked Questions

What is the average General Manager salary in Virginia Beach, VA?

The median General Manager salary in Virginia Beach, VA is $132,300 per year as of 2026. This is adjusted for the local cost of living index of 105. Entry-level General Managers earn around $71,400, while senior-level professionals can earn $181,650 or more.

How much does a General Manager take home in Virginia Beach after taxes?

A General Manager earning the median salary of $132,300 in Virginia Beach, VA takes home approximately $94,086 per year ($7,840/month) after federal, state, and local taxes. The effective tax rate is 28.9%.

Is Virginia Beach a good city for General Managers?

Virginia Beach, VA has a cost of living index of 105 (above national average). General Managers here earn above the city median. The local unemployment rate is 3.0% and top industries include Military, Tourism, Healthcare.

What skills are needed for a General Manager in Virginia Beach?

Key skills for General Managers include P&L Management, Strategic Planning, Team Building, Operations, Sales. Typical education requirement is Bachelor's Degree. Valuable certifications include MBA, PMP, Six Sigma.

How does General Manager salary in Virginia Beach compare to the national average?

The national median General Manager salary is $126,000. In Virginia Beach, the adjusted salary is $132,300, which is 5.0% higher than the national average, reflecting the local cost of living.