Growth Marketing Manager Salary in 2026
Drive customer acquisition and retention through data-driven marketing experiments and optimization.
Median Salary
$115,000
$9,583/mo
Entry Level
$68,000
starting pay
Senior Level
$172,000
experienced
Job Growth
+22%
10-yr outlook
BLS OEWS May 2025 · official national figures
BLS reports Marketing Managers (SOC 11-2021, the closest published occupation to Growth Marketing Manager) at a national median of $166,790 per year (mean $177,770), or $80.19 per hour, with 395,240 people employed nationwide. Salario's $115,000 median above is a title-level estimate and is not rescaled to this broader occupation. Source: BLS Occupational Employment and Wage Statistics, May 2025 release.
Growth Marketing Manager Overview
Drive customer acquisition and retention through data-driven marketing experiments and optimization.
Education
Bachelor's Degree
Experience
3-5 years
Industry
Marketing
Total Jobs (US)
120K
5-Year Growth
+20%
Category
Marketing
Hourly Rate
$55.29/hr
Monthly Pay
$9,583
Reviewed May 18, 2026
2026 Growth Marketing Manager Salary Market Notes
Market context
Growth marketing manager pay is strongest in SaaS, fintech, marketplaces, subscription commerce, and venture-backed companies where acquisition cost, lifecycle conversion, and retention have clear revenue impact.
What drives higher pay
The strongest salary drivers are experimentation velocity, analytics, paid acquisition, SEO/SEM, lifecycle automation, attribution, CRO, and the ability to translate campaign tests into revenue or pipeline movement.
Location note
San Francisco, New York, Seattle, Boston, and Denver tend to price growth roles higher because they concentrate software, venture, and performance-marketing teams with larger customer acquisition budgets.
Career move
A practical salary move is to build a portfolio of experiments with baseline metric, hypothesis, variant, result, and revenue impact. Hiring managers pay more for operators who can show lift, not just channel familiarity.
BLS category data is a baseline only for this role because growth marketing is a modern hybrid title. Validate against current marketing manager, demand generation, lifecycle, and performance marketing postings.
Growth Marketing Manager Salary Calculator
Adjust your state and experience level to see the estimated Growth Marketing Manager salary in your area.
Mid Career (5-9 yrs)
Estimated Growth Marketing Manager Salary
$137,000
$11,417/month · $5,269/biweekly · $65.87/hr
Growth Marketing Manager Salary Range
Salary distribution from entry-level to top earners in the Growth Marketing Manager field.
Entry-level Growth Marketing Managers earn around $68,000, while the top 10% earn $191,000 or more.
Top Paying States for Growth Marketing Managers
| State | Est. Median Salary | vs National |
|---|---|---|
| California | $136,000 | +$21,000 |
| New York | $132,000 | +$17,000 |
| Washington | $129,000 | +$14,000 |
| Massachusetts | $129,000 | +$14,000 |
| Colorado | $121,000 | +$6,000 |
Top Paying Cities for Growth Marketing Managers
| City | Est. Median Salary | vs National |
|---|---|---|
| San Francisco | $144,000 | +$29,000 |
| New York | $136,000 | +$21,000 |
| Seattle | $131,000 | +$16,000 |
| Boston | $129,000 | +$14,000 |
| Denver | $122,000 | +$7,000 |
City figures are Salario estimates that scale the national median by a city cost-of-labor multiplier; BLS does not publish a metro-level series for this title.
Required Skills & Certifications
Key Skills
Certifications
Growth Marketing Manager Career Progression
Typical salary growth path for a Growth Marketing Manager from entry level to expert.
$68,000
0-2 years
$120,000
3-7 years
$172,000
8-14 years
$210,000
15+ years
Related Marketing Jobs
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Digital Marketing Manager
Growth Marketing Manager Salary FAQ
How much does a Growth Marketing Manager make in 2026?
Salario's modeled median salary for a Growth Marketing Manager in the United States is $115,000 per year in 2026. Entry-level positions start around $68,000, while senior professionals earn up to $172,000. Top earners in the field can make $210,000 or more annually. For reference, BLS OEWS May 2025 reports a $166,790 national median for the broader occupation Marketing Managers (SOC 11-2021).
What education is needed to become a Growth Marketing Manager?
A Growth Marketing Manager typically requires a Bachelor's Degree with 3-5 years of experience. Key skills include A/B Testing, SEO/SEM, Analytics. Relevant certifications such as Google Analytics or HubSpot Inbound can boost earning potential and career advancement.
What is the job outlook for Growth Marketing Managers?
The job market for Growth Marketing Managers is projected to grow by 22% over the next decade. There are currently approximately 120K Growth Marketing Manager positions in the US. Salary growth over the past 5 years has been approximately 20%, reflecting strong demand for this role.
Which states pay Growth Marketing Managers the most?
The highest-paying states for Growth Marketing Managers include California, New York, Washington. In California, the median salary is approximately $136,000. However, cost of living varies significantly, so adjusted purchasing power should be considered when comparing salaries across states.
How can I increase my Growth Marketing Manager salary?
To increase your Growth Marketing Manager salary, focus on gaining expertise in high-demand skills like A/B Testing and SEO/SEM. Pursue certifications such as Google Analytics. Consider relocating to higher-paying markets like San Francisco. With 3-5 years of experience, you can progress from $68,000 to $172,000 or more.
Methodology & Data Sources: Growth Marketing Manager Salary
How we calculate Growth Marketing Manager salary data: Growth Marketing Manager has no exact BLS occupation. The national median, tiers, state and city figures are Salario estimates for the title; the closest published BLS occupation (Marketing Managers, SOC 11-2021) is shown above for reference but is not used to rescale the model because its wage level does not describe this title.
- National median salary: $115,000, Salario estimate (not a BLS value).
- Entry-level ($68,000) and senior-level ($172,000) are Salario tiers; they are not BLS percentiles. BLS publishes P10/P25/P75/P90 wages for this occupation in its OEWS tables.
- Job outlook: +22% projected growth is Salario's outlook figure; compare with the BLS Employment Projections program. Approximately 120K total positions nationwide (Salario estimate).
- 5-year salary growth: 20% is a Salario estimate of past 5-year wage growth for the Marketing sector, informed by the BLS Employment Cost Index.
- Education requirement: Bachelor's Degree, per BLS Occupational Outlook Handbook entry for this occupation.
- State and city estimates apply Salario cost-of-labor multipliers to the national median of $115,000; city rows marked "BLS metro" are real OEWS metropolitan-area medians instead.
Authoritative US data sources for Growth Marketing Manager compensation:
- BLS Occupational Employment and Wage Statistics (OEWS), national and metro-area salary data
- BLS Occupational Outlook Handbook, Growth Marketing Manager job projections, education, and career outlook
- BLS Employment Projections, 10-year occupation growth and decline data
- BLS Employment Cost Index, quarterly compensation trend data for Marketing
- BLS Consumer Price Index (CPI-U), regional inflation for cost-of-living wage adjustments
- IRS Revenue Procedure 2025-32 summary, 2026 federal tax brackets and standard deductions
Disclaimer: Growth Marketing Manager salary figures are statistical estimates for general guidance. Actual compensation depends on employer, location, negotiation, specific skills (A/B Testing, SEO/SEM, Analytics), certifications, and industry conditions. Always verify with multiple sources including current job listings, recruiter data, and direct employer offers before making career decisions.
Reviewed by Harlan Voss · Last updated May 17, 2026 · BLS figures: OEWS May 2025 release (published May 2026), retrieved from the BLS API on September 17, 2026
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