Dollar General Average Employee Salary 2026: Pay by Role
Dollar General average employee salary is estimated at $96,106 in 2026, with $86,495 median pay and $144,159 average total compensation. Compare Dollar General employee salaries by role, level, bonus, equity, benefits, and Goodlettsville, TN location context before evaluating an offer.
Average Salary
$96,106
$8,009/mo
Total Compensation
$144,159
base + bonus + equity
Employees
163K
large company
Rating
3.4
★★★★☆
Direct answer
Dollar General average employee salary in 2026
The average salary for Dollar General employees is estimated at $96,106 in 2026, with median pay of $86,495 and average total compensation of $144,159 when bonus, equity, and incentive pay are included. Entry-level roles start around $57,664, senior roles average $153,770, and the highest listed role benchmark is E-commerce Manager at $91,000.
Search intent match
Dollar General average employee salary, compensation and role pay
These are the four compensation questions people usually compare before applying to Dollar General: average employee salary, average compensation per employee, salary by role, and salary range by level.
| Search question | 2026 answer | How to use it |
|---|---|---|
| Dollar General average employee salary 2026 | $96,106 average base salary | Compare against the Retail peer average of $73,095. |
| Dollar General average compensation per employee | $144,159 average total compensation | Separate base salary from bonus and equity before comparing offers. |
| Dollar General employee salaries by role | E-commerce Manager: $91,000 | Category Manager: $85,000 | Store Manager: $72,000 | Use role-specific benchmarks instead of negotiating from the company average alone. |
| Dollar General salary range 2025-2026 | $57,664 to $153,770 across listed entry-to-senior levels | Adjust for level, team, location, bonus cycle, and Goodlettsville, TN cost context. |
Company-specific pay benchmark
Dollar General Employee Salaries by Role: 2025-2026 Snapshot
Dollar General employee salaries average $96,106 base pay and $144,159 average total compensation in this 2025-2026 benchmark. Within Retail, that puts Dollar General above the peer salary average of $73,095 by +31%. Use this snapshot to compare base salary, bonus potential, senior-level upside, and role-specific pay before accepting or negotiating an offer.
Vs. Retail peers
+31%
peer avg $73,095
Total comp position
+48%
peer avg $97,521
Role pay spread
$24,000
Marketing Coordinator to E-commerce Manager
Senior premium
+167%
senior vs entry-level salary
| Negotiation area | Dollar General benchmark | What to verify |
|---|---|---|
| Base salary | $96,106 average, $86,495 median | Compare the offer against the Retail peer average and your exact role level. |
| Bonus target | 13% target, about $12,494 on average salary | Ask whether the target is guaranteed, discretionary, prorated, or tied to company performance. |
| Equity or incentives | 33% of estimated total comp is above base salary | Check vesting schedule, refresh grants, strike price or RSU value, and liquidity timing. |
| Location economics | Goodlettsville, TN headquarters, $8,009 monthly average pay | Adjust for state taxes, local taxes, rent, commute cost, hybrid policy, and relocation support. |
Dollar General Salary by Level
Salary progression from entry-level to director positions at Dollar General.
Entry-level employees at Dollar General earn around $57,664, while directors can earn $238,344 or more.
Dollar General Average Pay by Role
| Role | Base Salary | Est. Total Comp |
|---|---|---|
| E-commerce Manager | $91,000 | $102,830 |
| Category Manager | $85,000 | $96,050 |
| Store Manager | $72,000 | $81,360 |
| Loss Prevention Manager | $69,000 | $77,970 |
| Marketing Coordinator | $67,000 | $75,710 |
Total compensation estimates include base salary and an average 13% bonus. Stock options/equity are offered but vary significantly by role and level.
Dollar General Benefits & Perks
Dollar General Salary Calculator
Select a role and experience level to estimate your salary at Dollar General.
Mid Career (5-9 yrs)
Estimated Salary at Dollar General
$76,000
$6,333/month · $36.54/hr
Est. total comp with 13% bonus: $85,880
About Dollar General
Dollar General, headquartered in Goodlettsville, TN, is a major player in the retail industry. Employing over 163K professionals, the company is known for its strong market presence and attractive compensation programs.
Headquarters
Goodlettsville, TN
Founded
1939
Industry
Retail
Company Size
large
Employees
163,000
Median Salary
$86,495
Hourly Rate
$46.20/hr
Monthly Pay
$8,009
Dollar General Employee Ratings
3.4
★★★★☆
Overall Rating
Similar Retail Companies
Methodology & Sources for Dollar General Salary Data
How we estimate Dollar General compensation data: Our salary figures combine self-reported employee compensation data (Glassdoor, Levels.fyi, Comparably, Blind), SEC filings for public companies (DEF 14A proxy statements include executive compensation), and BLS Occupational Employment and Wage Statistics for industry baselines. We weight recent data points (last 2 years) higher to reflect current market conditions.
- Base salary distribution aggregated from employee-reported data points. Dollar General (founded 1939, 163K employees, headquartered in Goodlettsville, TN) is in the Retail sector.
- Total compensation includes base salary, bonus, and where applicable, equity or other long-term incentives. At Dollar General, bonuses vary by role, level, location, performance cycle, and business division.
- Level mapping normalizes role names across companies (Entry/Junior/Mid/Senior/Lead/Principal/Director) for cross-company comparison.
- Cost-of-living adjustment uses BLS regional CPI-U data when comparing Dollar General's Goodlettsville, TN salaries to other markets.
- Industry benchmarking compares Dollar General compensation to BLS national averages for Retail sector occupations.
Authoritative compensation data sources:
- BLS Occupational Employment and Wage Statistics — national salary baselines for Retail
- SEC EDGAR — Company Filings — public company executive compensation in DEF 14A proxies
- BLS Industries at a Glance — Retail — sector employment, wages, productivity
- BLS Employment Cost Index — quarterly compensation trend data
- BLS Quarterly Census of Employment and Wages (QCEW) — county-level wage data by industry
- DOL Wage and Hour Division — federal wage compliance and minimum wage
Disclaimer: Dollar General compensation data is aggregated from multiple sources and reflects general patterns, not guaranteed offers. Actual salaries vary based on level, location, negotiation, performance, and equity vesting. For personalized career advice, consult HR professionals or executive coaches. For job offers, always negotiate based on multiple data points and your unique value.
Reviewed by Brazora Monk · Last updated May 12, 2026 · BLS data current as of latest annual release
Dollar General Salary FAQ
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